These days, content is an all-encompassing term. You have social media influencers who call themselves content producers because they upload videos and stuff online, and individuals like me who consider ourselves content writers because, well, we write for a career. While content may include both of these things—and more—for this blog post, we’ll concentrate on written content—anything you produce for your website, marketing materials, whitepapers, and so on—and how to develop a content strategy to drive reach, engagement, and loyalty.
Whether you write and create content for your organization yourself or hire someone else to do it, having a sound content strategy is critical to its success.
Great content will assist in educating your audience and give vital resources to both supporters and those you serve. So, how do you go about developing a content strategy? And what should it contain? In this blog article, we’ll walk you through the steps.